Recently Google announced yet another update called “Penguin”. Although no one truly knows the extent and targeted areas of the Penguin update everyone can be sure it will in some way have an impact.
Matt Cutts from Google made a small statement which as you can imagine pretty much states they won’t give too much information away, which is what we knew anyway.
“While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics,”
The penguin update is aimed to help target websites which continue to break the Google Guidelines, these sites will always be at the top of the list for Google to target. Breaking the Google guidelines has never being something new and loads of websites still think it is ok to continue to break these rules.
From keyword stuffing to link farms any sort of SEO technique which is not in Google’s guidelines will see you receive a hit from the new penguin update. SEO has always and will continue to be about quality not quantity, if you have being doing some Grey/Black SEO techniques then now is the time to change your ways and try and combat the Penguin update.
We know from a recent article that the main areas that the penguin update will target have been –
However the list can go on and go and as the rollout only happened on Tuesday you can be sure more issues will come to light over the coming weeks/months.
One thing is very clear though if you want to stay on the good side of Google and avoid getting your happy feet taken away then create creative, unique and fun content which will get shared socially. Steer clear of duplicate content on multiple domains/Pages or sub domains.
Duplicate Content has being the biggest target of the Penguin update and now Google has even released some useful tips to help you address these issues and help reduce the risk of your website being penalised.
So has the Penguin update made me change the way I do SEO? No I have and always will continue to offer white hat SEO services around the Coventry area, building relevant and unique content is only half the battle when it comes to SEO and in my eyes if you try and cheat your way around Google your soon be wishing you hadn’t.
As we know Local SEO has become a huge part of any marketing campaign, one of the hardest parts of creating your local SEO campaign can be deciding on what keyword to Target for your website and how to implement them throughout your website. Google now targets users based on there location (you don’t have[.....]
Local SEO has become one of the best ways for small companies to promote online and generate new sales for their business. We have seen a huge shift in 2013 with the way users and Google delivers search queries when it comes to local content. I am to help as many local small companies around[.....]
I am excited to announce the launch of my new website, I have worked hard to make sure the website falls in line with my new logo and has being designed to keep in line with other major freelances around the West Midlands area. I have tried to reduce the amount of pages throughout the[.....]
After building up a list of books I have previously read, I thought it would be worth mentioning some of them. I feel they carry some importance in the SEO field and could help beginners or people with years of experience learn more about SEO. Best Books to Learn SEO Danny Dovers Search Engine Optimization Secrets[.....]
As some of you might know over the last year I have undergone treatment for Hodgkin’s Lymphoma, which is a mild type of cancer. I am now fully recovered but it wouldn’t of being without the helps of Macmillan cancer support and the great forum they run online. As thanks to various charities not only[.....]